Photo of Meredith Halama

Meredith Halama serves as an authority on online and mobile advertising practices.


The chair of the U.S. Senate Committee on Commerce, Science, and Transportation, Maria Cantwell (D-WA), and the chair of the U.S. House Committee on Energy and Commerce, Cathy McMorris Rodgers (R-WA), released a discussion draft of the American Privacy Rights Act (APRA) on April 7, 2024. This announcement of a bipartisan, bicameral bill for a federal comprehensive consumer privacy law was a significant—and unexpected—development in the wake of the American Data Privacy and Protection Act (ADPPA), which never made it to a House floor vote despite bipartisan, bicameral support and considerable attention.

Below is a summary of the APRA’s key provisions, which reflect many principles seen in the ADPPA, the wave of omnibus state consumer privacy laws, and Federal Trade Commission (FTC) activity.Continue Reading The American Privacy Rights Act: Could This Be the One?