The subscription economy exploded during the pandemic and is expected to grow to $1.5 trillion by 2025. Subscriptions to streaming services passed 1 billion worldwide in the middle of 2020. More than two-thirds of Americans now use a subscription service for everyday household items from food and beverages to home goods and personal-care products. Subscription boxes have made a comeback in beauty, wellness, and apparel.
Kirk Soderquist is a partner in the Technology Transactions & Privacy practice in the Seattle office of Perkins Coie and a co-chair of the firm’s Interactive Entertainment practice.